It was 1948 when the 80" made its world debut at the Amsterdam Motor Show; a bulletproof piece of hardware that could go anywhere and be hosed off when it came back. But the Post-War years had created the need to make the vehicle more useful as an agricultural workhorse, so in 1954 the 86" and later, the 107" were created to fill this niche.

A decade after its introduction, the Series I design fell to the Series II - a vast improvement over the original in size, comfort, style and performance. By 1959, a quarter-million Land Rovers were on the road.

By 1966, it was a half million. Rovers were taking on the world's most treacherous and unforgiving territories...and winning. Then, in 1970, Land Rover engineers created a paradigm shift in the concept of the off-road vehicle. The Range Rover debuts! It was designed for serious off-road use (and it too could be hosed clean inside & out), but it added an element of luxury for the country gentlemen it sought to attract. It was an idea ahead of its time.

In 1976, Land Rover sales hit the 1 million mark; not exactly Ford and Chevy numbers, but a testament to the fierce loyalty the Land Rover inspires in its legion of fans worldwide.